White jacket with black ribbons. Oversize limited item, handmade in Aarhus C. Focus on quality and sustainability.

THIS IS THE STORY OF A JAPAN-INSPIRED BRAND.
YOU MIGHT NOT SEE IT AT FIRST,
BUT THE JAPANESE RESEMBLENCE SHOWS,
IN THE SLOW WAYS OF WORKING WITH EXISTING TEXTILE,
IN THE ORGANIC SHAPES MIMICKING THE FLOW OF NATURE,
IN THE APPRECIATION OF THE PERFECT IN THE IMPERFECT.

Collage of fabric swatches, botanical images, and fashion photographs with textiles and design details.

With soft silhouettes, outdoor references, and thoughtful details, we create clothing that lasts – both in form and relevance.

Everything is handmade in Aarhus, often made to order or available for rent, to reduce waste and overconsumption.

Read more here.

A upcycled denim top with black and beige fabric, frayed edges, and spaghetti straps, laid flat on a white surface. Denim is upcycled and the dark fabric is tent fabric saved from festivals, upcycled. Sustainability is key for BRÚ.

LIMITED ITEMS

made to order

Black jacket with reflective and ruffled design details hanging on a wire hanger in front of a white door. Functionally water and wind repellent, a-shape inspired by Japanese kimonos.

rental

A woman standing in front of a concrete wall for a fashion photoshoot, wearing a green dress with a large open back and bows for adjustable size for a better fit, white cowboy boots, and holding a blue upcycled denim bag from the same collection.

RENT A UNIQUE ITEM FOR A WEEKEND (3 DAYS).
PRICES INCLUDE DRY CLEANING AND REPAIRS*.

EXPLORE ALL RENTAL ITEMS